Venture capitalists are pouring capital into insurance marketplace startups. The massive growth opportunity for this sector and the multiple billion dollar annual TAM (Total Addressable Market) are the key drivers that are attracting large investments into this sector.
With MileAuto, customers only pay for the miles they drive plus a low monthly base rate. They are leaders in pay-as-you-drive insurance.
We partnered with MileAuto founders to leverage what they had built and accelerate their MVP time to market. We collaborated with them through the entire product lifecycle including feature identification, prioritization, design, architecture and development to help create a product that launched in three states in the U.S. and counting.
IntuitioLabs provided a dedicated team to provide development, UI/UX, project management, product management, and growth marketing services. The team worked collaboratively with the MileAuto CTO and CMO to prioritize, plan and deliver the product features. The UI/UX team created a design that focused on maximizing visitor-to-quote conversion both on web and mobile.
The PWA we delivered supported the following features:
Mobile optimized application supporting 90% of mobile devices by market share in the U.S.
We completed the architecture, design, and development of Mile Auto’s product and were able to launch in three U.S. states in less than six months. Optimizing the quote funnel and payment process improved customer acquisition by over 40%.
