Wideyo is you personal assistant in the world of video marketing. Wideyo helps you to use personalized video instead of generic text in all your communications (email, social etc.). As per statistic data 73% of the respondents said they would rather watch a short video, while only 11% said they would rather read a text based email, website or post when people were asked - “How would you like to learn about new products or services?”.
Main concept chosen for Wideyo is “Clear Abstraction”. We live in a really fast and furious environment. We need to find something that can help us to feel more comfortable and confident in our decisions. That clear voice of abstractive decision helps us to understand what we really want, and to make our choice in this changing world.
Wideyo logo was created in a symbolic abstract style. The logo consists of an icon and a text part. The slogan part can be added below the text part. The sign part created as an object icon that consists of play button made in an abstract fluid style in the form of “W” typed by circles .
Confident and modern Montserrat, and friendly and welcoming Khula were chosen by purpose. Together they enhance the emotional impact by conveying efficiency and modernity, create a dynamic and contemporary impression.
montserrat
Friendly and Welcoming
khula
Main colors were inspired by light splashes in motion combining into bright and modern gradient.
Light Logo and Text
#CE0058
#CCE8E6
#1D4F91
#3EB1C8
Dark Logo and text
#F38095
#E1F0E5
#8086BC
#B6DFE4
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