New Generation Roping is precisely what it sounds like: a New Generation of team roping.
Team roping is a rodeo event organized at local, regional and national levels across the US that features two mounted riders and a steer. Over 200,000 registered team ropers worldwide produce over $70 million in purses to recreational contestants each year.
COVID-19 impacted this industry significantly. As team roping events are a congregation of people with a significant social aspect, most of these events were shut down due to the pandemic. Some attempts were made to conduct these events virtually through social platforms, but they posed serious scaling and operational challenges. The objective was to create a scalable technology-driven platform that allowed for virtual team roping.
In partnership with New Generation Roping founders, IntuitioLabs successfully launched the first beta event for the platform in October 2020, just ten weeks after conception. With the beta program’s success, the platform has moved into the next phase, where it will be used for live events, beginning in late 2020 with a full calendar of events planned for 2021.
A CMS-driven progressive web application optimized for performance and SEO. The main use case of the product involved users accessing and interacting with the platform in poor coverage areas with limited access to WiFi. A CDN-driven architecture highly optimized for performance was crucial to ensure the main user base received the best user experience. Some of the key features of the platform include:
Support for desktops, tablets , iOS and android
In partnership with New Generation Roping founders, IntuitioLabs successfully launched the first beta event for the platform in October 2020, just ten weeks after conception. With the beta program’s success, the platform has moved into the next phase, where it will be used for live events, beginning in late 2020 with a full calendar of events planned for 2021.
